Free Seminar Sponsored by VACOC
VACOC Monthly Guest Expert Teleseminar Series:
How to Not Undersell Yourself in a Down Economy
Presented by: Mikelann Valterra, Women’s Earning Institute
DATE: Thursday, November 20, 2008
TIME: 5 p.m. PST/6 p.m. MST/7 p.m. CST/8 p.m. EST
DURATION: 60 minutes (call in 10 min. early to secure your seat)
COST: FREE
WHO SHOULD ATTEND? This class is open to all Virtual Assistants, small/boutique business owners, solo professionals, solopreneurs and independent professionals. Invite your business buddies! If you know some folks who would like to attend, feel free to copy and paste the contents on this page and post invitations on the forums and groups you participate in.
Has the economy got you down? Do you worry you won’t earn enough, but you find yourself giving away free time and discounting your services in other ways? Author Mikelann Valterra, director of the Women’s Earning Institute, focuses on empowering women to earn their worth—even in a down economy.
In this powerful teleclass, Mikelann explores the psychology of why even successful business women undersell themselves and what to do about it. Women who “under earn” deal with complex emotional issues around making money. Mikelann will look at the emotional and financial cost of discounting yourself and your services, and the message you convey when you suppress your fees. She will talk about how to protect your time as well as what people really want to buy from you. She will also explore the hard notion that not everyone should be able to afford you and how this translates when the economy is down. Lastly, she’ll discuss ways to feel great charging your full fee.
Be sure to register today to reserve your spot and get your burning questions answered!
Mikelann Valterra is the founder and director of the Women’s Earning Institute and the author of the book, “Why Women Earn Less: How to Make What You’re Really Worth”, and the workbook, “How to Set and Raise Your Rates”. As a specialist in earning issues, she speaks and consults widely on how to overcome self-sabotaging beliefs about money. From KOMO News 4 to the Washington Post, she talks about transforming one’s relationship to money and how women can earn at their potential. To subscribe to the free monthly “Earn Your Worth” e-newsletter, go to http://www.womenearning.com.
Colleen M. Johnson, CMJ Office
CMJ Office is a certified and licensed virtual administrative business supporting business owners, bloggers, genealogy and history authors, speakers and researchers.